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Define persona4/19/2023 ![]() ![]() To make this process easier you can download our Free Buyer Persona Template.ĭemographic information is a great place to begin. Then, with that information at hand, ask yourself the following questions. What is Inbound Marketing and how do you do it right? Check out our guide here.īefore you start persona development, it’s important to collect as much background information and research as you can. For example, a persona is used to determine the best content to attract a buyer who is at the top of the purchase funnel, which is typically something like whitepapers, infographics, or an eBook. In Inbound Marketing, a persona is used to help determine the appropriate and relevant content a buyer will value at each stage of the buyer's journey. For example, instead of sending the same lead nurturing emails to everyone in your database, you can segment by buyer persona and tailor your messaging according to what you know about those different personas. How do personas aid the creation of relevant content?Īt the most basic level, personas allow you to personalise or target your marketing for different segments of your audience. If you’re new to personas, start small! You can always develop more personas if needed later. The strongest buyer personas are based on market research as well as on insights you gather from your actual customer base (through surveys, interviews, etc.).ĭepending on your business, you could have as few as one or two personas, or as many as 10. They help you relate to your prospects as real humans. Personas help you internalise the ideal customer you're trying to attract. Understanding personas is a crucial component in successful Inbound Marketing programmes, and vital for customer acquisition and retention.Ī marketing persona (also known as a buyer persona) is a semi-fictional representation of a group of customers who have similar goals, buyer journeys and personal profiles. This popular blog has been refreshed and updated, May 2020. So, what exactly is a persona? How does it aid the creation of relevant content? And how do you create personas? ![]() Helping our clients understand and develop personas is a vital first step in developing their inbound marketing strategy. Here at Engaging Partners we’ve used personas for many years to help us design inbound marketing campaigns that resonate with our clients' target audiences. ![]()
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